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Telling the market you’re GMO free

3 March 2017

April 23, 2024

Putting aside the arguments for and against GMO food, the fact is that many consumers give it a big thumbs down. As Matthew McDonald writes, food makers stand to benefit from establishing that their products are GMO free.

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What consumers want in GM food labeling is simpler than you think

29 June 2016

April 23, 2024

The fast-approaching July 1, 2016, deadline for Vermont’s new labeling law – and a new federal proposal that would set a national system for disclosure – for genetically modified (GM) food has provoked a range of responses from food manufacturers while reigniting debate about the need to balance the weight of scientific evidence against consumer demand for transparency. At the center of the debate lay questions of trust in science and how the ways we communicate risk serve to increase or decrease that trust.

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